a customer-obsessed UX designer.
i've optimized onboarding processes, shipped new products, and led qualitative research studies.
a customer-obsessed UX designer.
i've optimized onboarding processes, shipped new products, and led qualitative research studies.
Real Vision: Notes
Project Overview
Improving the Notes feature on RV 2.0 Platform
The Real Vision 2.0 platform was designed to give members a place to build community, access financial tools, and gain expert knowledge to support their learning journey.
This project focuses on a two month effort to improve the Notes MVP feature, a tool that allows members to take and save notes as they consume Real Vision content within the new web app.
The impact of this work included increasing feature adoption, improving usability and alignment with user workflows, and strengthening the product's value for paying subscribers.
Project Overview
Improving the Notes feature on RV 2.0 Platform
The Real Vision 2.0 platform was designed to give members a place to build community, access financial tools, and gain expert knowledge to support their learning journey.
This project focuses on a two month effort to improve the Notes MVP feature, a tool that allows members to take and save notes as they consume Real Vision content within the new web app.
The impact of this work included increasing feature adoption, improving usability and alignment with user workflows, and strengthening the product's value for paying subscribers.
Real Vision: UXR
uxr
uxr
strategy
strategy
product overhaul
product overhaul
Project Overview
Building a research practice from the ground up
The Real Vision 2.0 platform was designed to give members a place to build community, access financial tools, and gain expert knowledge to support their learning journey.
In this project, I established a UX research practice for the Real Vision product as well as a centralized repository to streamline ops and share insights. The insights collected drove a complete redesign of the platform.
The impact of this project included reducing duplicate research, boosting visibility of user insights across teams, and creating scalable research workflows and documentation practices.
Project Overview
Building a Research Practice from the Ground Up
The Real Vision 2.0 platform was designed to give members a place to build community, access financial tools, and gain expert knowledge to support their learning journey.
In this project, I established a UX research practice for the Real Vision product as well as a centralized repository to streamline ops and share insights. The insights collected drove a complete redesign of the platform.
The impact of this project included reducing duplicate research, boosting visibility of user insights across teams, and creating scalable research workflows and documentation practices.
MudLog Pottery App
uxd
uxd
uxr
uxr
ui design
ui
branding
branding
Urbanist
Super
Taste
Super
Taste
Urbanist
Farestart
Project Overview
Creating a more cohesive experience between two Seattle non-profits
Farestart is a nonprofit organization providing food-service job training to adults and youth experiencing poverty and homelessness in Seattle.
This project focused on improving the donation workflow and creating a more cohesive online connection with their sister business, Catalyst Kitchens.
I led research and usability testing from planning to data collection and synthesis. I collaborated with two other UX designers on ideation, visual design, and prototyping.
Project Overview
Creating a more cohesive experience between two Seattle non-profits
Farestart is a nonprofit organization providing food-service job training to adults and youth experiencing poverty and homelessness in Seattle.
This project focused on improving the donation workflow and creating a more cohesive online connection with their sister business, Catalyst Kitchens.
I led research and usability testing from planning to data collection and synthesis. I collaborated with two other UX designers on ideation, visual design, and prototyping.
About me
I'm Ashley, a designer based in Seattle.
After over a decade in customer experience management within SaaS start-ups, I shifted into product design in 2020 with the goal of creating more user-friendly experiences grounded in thorough research and intentional design.
When I'm not designing, I love to spend time in nature hiking or backpacking, getting my hands muddy at the pottery studio, or cooking something new.
About me
I'm Ashley, a designer based in Seattle.
After over a decade in customer experience management within SaaS start-ups, I shifted into product design in 2020 with the goal of creating more user-friendly experiences grounded in thorough research and intentional design.
When I'm not designing, I love to spend time in nature hiking or backpacking, getting my hands muddy at the pottery studio, or cooking something new.
let's work together!
let's work together!